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Sales Force Design For Strategic Advantage
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About the Author
ANDRIS ZOLTNERS is Professor of Marketing at the Kellogg Graduate School of Management at Northwestern University. He is the Academic Director of three Kellogg Executive Programs and the author of a number of successful books on marketing and sales force performance.PRABHAKANT SINHA is Managing Director of ZS Associates, USA.SALLY LORIMER is a Business Writer, USA.
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Product details
Hardcover: 399 pages
Publisher: Palgrave Macmillan (July 15, 2004)
Language: English
ISBN-10: 1403903050
ISBN-13: 978-1403903051
Product Dimensions:
6 x 1 x 10 inches
Shipping Weight: 1.6 pounds (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
12 customer reviews
Amazon Best Sellers Rank:
#848,738 in Books (See Top 100 in Books)
Its a decent book and has quite a bit of information on the subject. Probably overpriced for what it is. Might be better to have split it into one, or two smaller books focused on spcific areas.
Good for business
Very good book but needs more cases to understand many subjects,,, I think you should read this book twice to understand contents well
Good Sales Force book, nicely narrated.
Outstanding resource. Provided helpful insight and "refresher" on design/implementation of an effective sales force. Recommended for all levels of the organization including senior management.
Excellent, absolutely excellent. Every sales and business leader should read this book. Excellent specifics, rationale and examples.
I was very impressed by the content of this book, it is descriptive and resouceful, I would strongly recommend it to anyone with the task to tackle Sales Force Effectiveness in a organization. Buy it, read it and apply the the concepts...you will not regret it!
Excellent
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